From Market Research to Brand Launch
This was a complete project in response to a fictive tender, and I was responsible for every part of it. I conducted secondary research, analyzed competitors, and identified the target audience. I also developed a detailed communication strategy to position the product effectively in the market, including SEO, SEA, SMO, and offline marketing techniques. I designed the product’s identity from scratch, including market research, persona development, logo design, and website creation. This project allowed me to not only apply my design skills but also gain a deeper understanding of the strategic and operational aspects of launching a product.
