This project involved an in-depth UX process, including user persona development, competitive analysis, and usability testing. The deliverables included a 200-page design brief detailing research insights, wireframes, high-fidelity prototypes, and design documentation. I also worked on interaction flows and accessibility considerations to enhance usability.
Project specifications: SENCA
Senca was a complete UX/UI project that I led from ideation to execution. This project included user research, wireframing, prototyping, and a full design system to create an intuitive and efficient experience. The goal was to build a scalable and user-centered product that meets business and user needs.
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The final result was a functional and visually refined product concept, optimized for scalability and responsiveness. The process allowed me to refine my UX strategy skills, apply design thinking methodologies, and develop a cohesive design system. This project highlights my ability to manage complex UX/UI workflows and create impactful digital experiences.
